Have you ever wondered how businesses manage to reach their target audience so effectively through mobile devices?

Mobile applications are the backbone of modern businesses, and with over 4.5 billion people using mobile devices worldwide, investing in custom mobile app development has become a top priority for businesses of all sizes and industries.

But before you embark on your mobile app development journey, you may be wondering: how much does it cost? The answer is not straightforward, as various factors can influence the cost of mobile app development.

Nonetheless, the benefits of having a mobile app cannot be overstated. In today's fast-paced digital world, mobile apps are essential for businesses to stay competitive and meet the needs of their customers.

Whether you're running a small startup or a large enterprise, a custom mobile app can help you reach a wider audience, improve engagement, and increase revenue.

However, building a custom mobile app can be a complex and challenging process, especially when it comes to cost. Knowing the custom mobile app cost breakdown is crucial for any business looking to invest in an app. However, the cost can vary depending on several factors.

In this article, we'll dive into the details and explore the key factors that affect app development costs, including the mobile app cost breakdown, complexity, features and functionality, design, platforms, and development team.

We'll also break down the cost ranges for different types of custom mobile apps, analyse the mobile app development stages, as well as the app design and development costs, and provide you with an average cost range for mobile app development in 2023.

Custom Mobile App Development Cost

Factors that Affect the Cost of Custom Mobile App Development

The cost of mobile app development can vary significantly depending on several factors, such as the complexity of the app, the features and functionalities required, the app design, platform and devices, the development team, and the app maintenance and support.

Mobile app development pricing can be a tricky subject to navigate, with many factors influencing the final price tag. From the complexity of the app design to the experience level of the development team, understanding the nuances of these factors is essential to ensure your project stays within budget.

App Complexity

Mobile app development costs can vary widely depending on the complexity of the app. A simple calculator or to-do list app will naturally be less expensive to develop than a more advanced, database-driven app like a social media platform or real-time chat app.

If you're looking for a custom app tailored to a specific industry or business, such as healthcare or enterprise, the development costs will also increase due to the additional complexity and features required.

Ultimately, it's important to carefully consider the functionality and features you require when estimating the cost of developing a custom mobile app.

App Features and Functionality

Your mobile app features and functionality are what sets it apart from the competition. From basic apps that provide simple information to sophisticated apps that use AI and machine learning to make predictions and personalize content, there is a wide range of possibilities to consider.

While basic apps like news, weather and e-commerce apps are relatively simple, more complex apps like gaming apps, on-demand apps and AI-powered apps require a higher level of technical expertise and app development timelines, which ultimately leads to higher costs.

The key is to determine which features and functionality are essential for your app to achieve its goals and provide value to your users, without overloading it with unnecessary bells and whistles that will only increase the development cost.

By striking a balance between functionality and cost, you can create a successful app that meets the needs of your target audience while staying within your budget.

App Design and User Experience

When it comes to creating a successful mobile app it’s not just about having a great idea. You also need to consider the design and user experience. The design and user experience can make or break your app's success. 

Custom designs and animation are some of the factors that can enhance the user experience but also increase the cost of development. However, investing in these areas can pay off in the long run by creating a loyal user base and attracting new customers. Here are some important trends in app UX/UI design to keep in mind when designing your app's user experience:

  • Use a minimalist design: A simple, clean design can help your app look modern. Minimalism emphasizes the essentials and reduces clutter. Going too minimally, though, can result in a lack of individuality and differentiation, thus it's important to avoid doing so.
  • Make is easy to navigate:  Your app should allow users to navigate it without difficulty. An effective navigation system is essential to a satisfying user experience.
  • Focus on the users' needs: User needs should be a primary consideration in the design of the app. When creating your app, consider the objectives, problems, and expectations of the user.
  • Ensure consistency: Your app can have a cohesive appearance by maintaining consistency in design elements like buttons, icons, and typography. This can help users quickly understand the app, making it recognizable and, thus, more enjoyable.
  • Keep load time short: Users expect apps to load quickly. Make sure your app is speed-optimized and loads quickly on different devices and connections.

App Platform and Devices

Another important stage of the app development project management is the choice of a platform and devices. Developing an app for both iOS and Android will cost more than developing one for a single platform. When considering which platform to target, you should think about your target audience and which platform they are more likely to use.

For instance, if you are targeting a younger audience, you may want to prioritize developing for iOS, as studies have shown that younger users are more likely to use iPhones. On the other hand, if you are targeting a more diverse audience or emerging markets, developing for Android may be a better option.

The price of development is another aspect to consider. Due to the higher cost of Apple's developer program and the requirement for Apple-specific development tools, developing for iOS is typically more expensive than developing for Android.

Cross-platform development can be a cost-effective alternative to creating separate apps for each platform, as it allows you to build a single app that is compatible with both iOS and Android devices. However, building separate apps for each platform allows for more customization and may provide better performance on each platform.

In the end, the platform, and devices you choose will depend on your unique objectives, target market, and financial constraints. It's important to carefully weigh the pros and cons of each option before making a decision.

App Development Team

Building a successful mobile app requires a team of experienced developers, designers, project managers, and quality assurance specialists.

Choosing the right development team for your custom mobile app can be a challenging task. You need a team that can understand your business requirements, design an intuitive user interface, and develop a robust app that can handle a large user base. However, the cost of hiring a development team can be one of the biggest expenses in the app development process. The cost can vary depending on their location, experience, and expertise.

Before making any decisions, it's important to consider a few key questions.

First, do you have an in-house team with the necessary expertise to develop your app, or will you need to outsource to an external team?

App development outsourcing can be a great option to reduce costs and gain access to specialized skills, but it's important to choose a reputable partner.

Next, you'll need to decide whether you require the services of a full-service app development company or a freelancer. Full-service companies typically offer a broader range of services, including design, development, and maintenance, while freelancers may specialize in a particular area of app development.

Lastly, think about whether you need a team that specializes in a particular platform or technology. If you plan to develop your app for both iOS and Android, you'll need a team that is experienced in developing for both platforms.

If your app requires specific features or functionalities, you may need a team with expertise in a particular technology. By answering these questions, you can find the right development team to bring your app idea to life.

One option to reduce costs is outsourcing the app development to a reputable company like Oneest, located in Eastern Europe. The cost of development in this region is lower than in the United States or Western Europe, without sacrificing quality.

The highly skilled and experienced developers at Oneest can provide top-notch development services at competitive rates. Moreover, outsourcing to a company like Oneest also allows you to focus on your core business operations while the experts take care of the app development process.

App Maintenance and Support

The success of a custom mobile app doesn’t depend only on its development, but also on its maintenance and support. That's why it's important to consider the ongoing maintenance and support costs when planning your app development budget.

Once your app is launched, it will require regular updates, bug fixes, and improvements to keep up with the latest mobile app market trends and user needs. App maintenance and support can range from fixing minor bugs to updating the entire app with new features and functionality.

Custom Mobile App Types

Types of Custom Mobile Apps and Their Cost Range

When it comes to custom mobile app development, there are several types of apps that businesses can build, each with different requirements and levels of complexity. Here are some of the most common types of custom mobile apps, along with their cost range:

Basic Mobile Apps

Basic mobile apps typically have simple functionality and user interfaces. Examples of basic mobile apps include calculator apps, to-do list apps, and flashlight apps. The cost range for a basic mobile app is typically between $10,000 and $50,000.

Database-driven Apps

Database-driven apps require a backend infrastructure to store, organize, and retrieve data. Examples of database-driven apps include social media apps, real-time chat apps, and on-demand apps. The cost range for a database-driven app is normally between $100,000 and $250,000.

Gaming Apps

Gaming apps require a high level of interactivity and often incorporate complex graphics, animations, and sound effects. Examples of gaming apps include puzzle games, action games, and simulation games. The cost range for a gaming app can range between $500,000 and $1,000,000 or more.

E-commerce Apps

E-commerce apps require integration with payment gateways and inventory management systems. Examples of e-commerce apps include online marketplaces, food delivery apps, and retail apps. As a rule, the cost range for an e-commerce app is between $50,000 and $100,000.

Social Networking Apps

Social networking apps require a high level of user engagement and often incorporate features such as user profiles, messaging, and notifications. Examples of social networking apps include dating apps, professional networking apps, and messaging apps. The cost range for a social networking app can vary between $100,000 and $250,000.

Customized Apps

Customized apps are built to meet specific business needs, such as healthcare apps, enterprise apps, and education apps. These apps often require integration with existing software systems and custom functionalities. The cost range for a customized app is typically between $250,000 and $500,000.

It's important to note that the cost ranges listed above are just rough estimates and can vary depending on the specific requirements and scope of the project. Other factors that can affect the cost include the number of platforms the app needs to be developed for, the use of third-party tools, libraries, and APIs, the need for custom design work and branding, and ongoing maintenance and support costs.

To get a more accurate estimate for your specific project, it's best to consult with a professional mobile app development company or team. At Oneest, we have a team of experienced developers and project managers who can guide you through the app development process and help you create a custom mobile app that meets your business needs and budget.

Mobile App Development Cost Breakdown

Mobile App Development Process and Its Cost Breakdown

The mobile app development process is a multi-step process that involves several stages, from ideation to launch and post-launch activities.

Each stage in the process requires a unique set of skills, resources, and time frames, which ultimately affect the cost of custom mobile app development. In this section, we will explore the different stages of mobile app development and their associated costs.

Discovery and Planning

The discovery and planning stage is the first step in the mobile app development process. During this stage, the development team works closely with the client to understand their business objectives, target audience and app requirements. The team also performs market research and competitor analysis to gain insights into the app's functionality, design, and features.

The cost of this stage ranges from $5,000 to $20,000, depending on the app's complexity and requirements.

Design and Prototyping

The design and prototyping stage is where the development team creates a wireframe or prototype of the app's design and user experience. The team works closely with the client to ensure that the app's design is aligned with the client's brand and vision.

The cost of this stage ranges from $10,000 to $30,000, depending on the app's complexity and design requirements.

Development and Testing

The development and testing stage is where the development team begins coding the app's back end and front end. The team works in sprints to ensure that the app is developed in a timely and efficient manner. Throughout the development stage, the team also performs rigorous testing to identify and fix any bugs or issues.

The cost of this stage ranges from $50,000 to $150,000, depending on the app's complexity and functionality requirements.

Launch and Post-Launch Activities

In the launch and post-launch activities stage, the development team deploys the app to the app stores and provides ongoing maintenance and support. This stage includes activities such as app store optimization, user acquisition, and ongoing bug fixes and updates.

The cost of this stage ranges from $5,000 to $20,000, depending on the app's ongoing maintenance and support requirements.

It's important to note that these cost estimates are just rough guidelines, and the actual cost of custom mobile app development can be higher or lower depending on the specific requirements and scope of the project.

Other factors that can affect the cost include the number of platforms the app needs to be developed for, the use of third-party tools, libraries, and APIs, the need for custom design work and branding, and ongoing maintenance and support costs.

To ensure that your custom mobile app development project is successful, it's crucial to work with a professional and experienced development team.

At Oneest, our team of expert software developers has years of experience, and we use the latest custom mobile app development tools and technologies to deliver high-quality apps that meet our client's unique requirements.

Mobile apps meme


In conclusion, building a custom mobile app can be a valuable investment for businesses looking to enhance their brand image, reach a wider audience, and improve user engagement. However, the cost of custom mobile app development can vary greatly depending on various factors, such as app complexity, features and functionalities, app design, development team location, and maintenance and support costs.

By understanding the factors that affect the cost of custom mobile app development and the different types of mobile apps and their cost range, businesses can better plan their budget and ensure that they are investing their resources in the right place.

It's important to work with a reliable and experienced app development company that can guide you through the mobile app development process, help you make informed decisions, and deliver a high-quality product.

Oneest is a trusted app development company in Eastern Europe with a team of experienced developers who specialize in custom mobile app development.

We have worked with businesses of all sizes and industries, from startups to large enterprises, and have a proven track record of delivering high-quality mobile apps that meet our client's needs and exceed their expectations.

If you're interested in learning more about our custom mobile app development services or have any questions, visit our blog for more recommendations or contact us for a free consultation. Our experts are always available to discuss your project and provide you with a free consultation.

Don't miss out on the opportunity to take your business to the next level with a high-quality custom mobile app.